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Apply now for grant-funded skills bootcamps in digital marketing, for learners & employers based in Leicestershire

Anicca Digital is proud to launch a new 12-day Skills Bootcamp, leading to a Level 5 qualification from the Digital Marketing Institute (DMI) for learners and employers in the Leicestershire area.

So far, they have ran 8 courses in the East Midlands and East Anglia, training over 350 learners, since January 2022. 

Applications are now being taken from learners based in Leicestershire, for our next course starting in January 2024.

The funding is from the Department of Education (DfE); as part of the Lifetime Skills Guarantee and Plan for Jobs

It doesn’t matter what level of knowledge you have. Our course will take you through the basics of advanced digital strategy.  This digital marketing course is suited to anyone looking for a qualification in Digital Marketing.  

Grants and funding

If you are employed, you can take the course through your employer. However, if you are employed part-time, unemployed, a recent student, or even self-employed, you can sign-up for the course yourself, as an individual learner.

The course is free for individual learners, whereas employers, will be required to make a contribution of 10% – 30% depending on the size of the company (see below):- 

  • SMEs (businesses with less than 250 employees) only pay £300+VAT (10% contribution) 
  • Businesses larger than 250 employees pay £900+VAT (30% contribution). 

Format of the course

The course consists of a total of a minimum of 108 hours of guided learning. The course is taught over 12 weeks.
Each week you will receive a 1-day live lesson, 1-2 hours of live webinars, plus self-service webinars and access to other Anicca resources.

Working with Employers

We want to hear from any employers that have staff that would benefit from the course, or that may be interested in offering our learners a job interview or career opportunity.

You can find out more about our free trainee placement and recruitment service by clicking on the link.


The new training programme combines theory and practical tips across the following topics:

  • Social Media
  • SEO and Content Marketing
  • Paid Media and Digital Advertising
  • Measurement and Analytics
  • Email Marketing
  • Video and Display
  • Web Optimisation
  • Developing Your Marketing Strategy

Learners will watch one online lesson per week, over a period of up 12 weeks.

This will be supported by an online learning centre with over 300 PowerPoint slides, student handbooks, videos and around 80 practical activities. This allows personal study at home in preparation for each module.

Further information

More details of the grant-funded skills bootcamps in digital marketing, for learners & employers based in Leicestershire can be found by visiting this website link; Anicca Digital.

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